M1: Justify Content, Distribution and Marketing Methods to Meet Client Brief

The film we have created fits the brief as it is below the maximum 10 minute run time, it also easily identifies as a horror film, we are working in a group of three and each member of the group has a specific role. Ben is the acting camera operator/manager, Sam is the editor/audio manager, Aalyan is the director and equipment/prop manager. The idea sparked from a real life experience of the directors and is therefore completely original. The music we will use will be sourced from a copyright free website/content creator for example NCS on Youtube.

I have gone through the available short film distributors and have decided that Shorts International ltd. is the best choice.

Shorts International Ltd. (formally Brit Shorts)

Shorts International Ltd. is the world's leading short movie entertainment company with the globe's largest catalogue dedicated to short movies. They bring the best short movies to audiences in the United States, Europe and Asia whether they are in movie theatres, watching cable television, using their iPad or online.

Because of the available short film distributors not specifically distributing horror films we have decided to base our decision on what the distributor offers, for example having the "largest catalogue dedicated to short movies" and being able to offer the best short films over the widest variety of areas such as United States, Europe and Asia.

The marketing of our film is done primarily over social media using a twitter page that has gained followers that are following along with the production process the benefits of using social media as a marketing technique is that it is free to do so doesn't take from the profit, it is also very flexible so you can upload material at any time. We also have a poser design that we are using to advertise Pineclones to the market. Posters are a good method of marketing because they can be placed in cinemas, film festivals and around towns are are not very expensive to produce and display. A poster that is eye catching and memorable will help to increase the recognition for our film. Other methods of marketing we could have used is film trailers to be displayed on YouTube and our social media and also the sale of merchandise to help get the brand name out in the market. 

We believe that Pineclones would be suitable for the intended film festival audience due to the excitement that the film offers, Pineclones offers the audience diversification due to its fantasy and sci-fi/horror theme that helps them become distracted from there everyday lives and feel immersed in the content. 

Pineclones the film fits the genre of horror, the reason being that it meets the codes and conventions of a horror movie. In Pineclones the idea of supernatural is prominent with the antagonist being a supernatural character. furthermore in Pineclones there is character death as well as murder this is a convention of the horror genre another reason to why the movie relates to the horror genre

For a horror movie to be really classed in the horror genre it has to meet certain conventions them being, a supernatural theme to the movie either a character or power, or an act of revenge on a character in the movie, also a horror movie needs death and murder as well as having people survive from a near death experience to possibly show that it is all as real as it seems. Some horror movies also include religious beliefs to show that even religion may not be able to protect you.

In Pineclones I feel we tick most of these boxes, starting with the convention of supernatural.In Pineclones the antagonist is represented by a supernatural character, we also relate to death and murder with the 'masked man' murdering a character, thus allows others to escape from a near death experience.


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