Unit 20 - M3: Explain how the Adverts Comply with the Codes and Conventions of the Media Sector

Billboards

In the advertisement industry there are 2 dimensions of billboard that are the most commonly used, the first of these being a 48 sheet billboard that has the dimensions of 6.096m x 3.048m orientated in a landscape format and are usually used as large roadside billboards you see when driving down the street. And the second of the 2 being a  6 sheet advertising board, it has the dimensions of 1.2m x 1.8m which is in the portrait orientation most commonly used in the side of bus shelters or single advert boards in city streets.

In order to meet these typical conventions i used a program called Adobe Illustrator to make my design the correct dimensions to be used at the road side and on public transport.




A conventional billboard design will tend to feature a logo of the media network that is broadcasting the show alongside with ether the main protagonist of the show and a the shows slugline. for example the billboard displayed above shows us the programs slug line 'He'll get you off' with the protagonist in the centre, the shows title is in the corner in large bold lettering and the shows distributor and date of release is in the bottom right corner. On my billboard I have featured the tunnel that the characters travel through on their way to the game and often have fights in. As this is a campaign all the ads should be linked together and i have achieved this through the use of the shows slugline "what else you gonna do on the weekend". I also featured the BBC3 logo in the bottom corner of all my ads to advertise the distributor of my series.

Social Media

The inspiration for my social media add came from images found on my mood board and also from the instagram page '@lufcfanzone' which features cartoon like illustrations of players and managers.

 

This image is used as a teaser, I think the simplicity of the design and the bright colour way makes it look very original as an advert and will attract the audience. much like the billboard design the campaigns slug line is featured along with the title, it also displays the BBC 3 logo in the bottom of the design to show the distributor of the show. 

TV Advert 

After research I have found that the majority of BBC drama trailers range from between 30 seconds to 120 seconds in length. My advert will have a runtime of around 110 seconds, this is a similar runtime to the "Peaky Blinders" Trailer also published by the BBC. In the trailer for PB it includes snippets of the final production and a selection of voiceovers which is very similar to the style of my trailer, the editing is fast paced and snappy which i have also included in my TV/YouTube trailer, which has been done to build suspense and make the trailer seem more dramatic and erratic like the theme of the show (Gang type violence) and was achieved in post production.

My advert shares the typical codes and conventions of a BBC film trailer; title screen, snappy editing, voiceovers, short snippets from the show and a backing track. i think that the trailer has been executed in a way that makes it look professional and so it is easily identifiable as the trailer for a TV drama series. 

Radio Advert

I researched some radio adverts created and published by the BBC and I followed a similar structure in order to construct my advert in the correct manner.

The adverts tend to start and/or end with a voiceover detailing what the programme subject is or the title of the program. It also includes audio clips taken directly from the tv advert in key plot moments to help the view experience the trailer without visual aid. Finally there is usually backing music playing to set the mood/style of what the program will be like for example a slow paced tune with more bass for a more dramatic and dark drama and a fast paced upbeat backing track for a drama with more action and excitement. All BBC radio adverts usually have a runtime between 30 seconds to a 90 seconds.

I followed these codes and conventions to make my advert to the same level of the BBC published ads ignorer to remain professional and correct. The advert will have a run time of 72 seconds, this complies with the conventions of adverts that tend to be played on the BBC network and is the perfect length to get across the right ad.

I believe that my advert is a good example of a conventional tv advert as the advert ends with a narration stating when the programme will be published to the public and the name of the series. The advert is made up of audio clips from the TV advert and also some audio not featured in the visual trailer. I also included the same backing song as in the tv advert, this is done to give listeners a better feel of how the programme will run and also so that the viewer links the 2 as part of the campaign which is also achieved through my protagonist saying the slug line "what else you gonna do at the weekend".